SETZI STORY
Antonio Sardo possessed a passion for horses that ultimately gave rise to creating a saddle that not only enhanced the rider’s experience but also put the horse’s comfort at the forefront. Staying true to his Sardinian roots, Antonio rediscovered the old Sardinian saddles that were used by shepherds to transport their wares over stony and uneven roads. He observed that not only did the saddle adapt to the physiognomy of the horse, but it also provided exceptional comfort and stability to the rider. Thus, after extensive research and rigorous testing, Setzi’s inception emerged in 2005, developed by Antonio Sardo, Founder and CEO of Setzi SRL.
Over the years, Setzi has developed exponentially - from conserving the forms of the original English saddle, to establishing the market standard by incorporating modern technology in the creation of trendsetting and dynamic designs. In an endeavor to explore new horizons, Setzi has expanded its product range to include carbon fiber saddles, saddle pads, accessories and even clothing.
Setzi has established itself as a reputable brand with a commitment to riders that never ceases to acquaint itself with the demands of the equestrian world and its advancements
Antonio’s quote
“My unconditional passion for horses, made my mind travel so far, as far as the creation of a saddle… I could never imagine that Setzi was going to be my best ride, I will be eternally grateful to every single person who followed me through this journey.” (Antonio Sardo – Founder – Setzi SRL).
Evolution of Setzi
As Setzi has evolved by diversifying its products range, so has the ownership. Antonio has handed over the reins to his son, Marco Sardo, whose passion for horses was nurtured by Antonio. From a young boy assisting his father with trekking trips across Sardinia, to the innovator behind Setzi’s latest designs, Marco emulates the passion and dedication of his father. In keeping with Antonio’s vision for Setzi, Marco uses his extensive experience as a rider and trainer in U.A.E. where the Endurance domain is practiced at a professional caliber, to visualize and test designs. His position allows Setzi to create products that embody the characteristics that elite Endurance riders require in order to perform at an optimal level.
With Antonio’s guidance and expertise paired with Marco’s keen business sense and innovative mindset, Marco aims to propel Setzi to the next generation. Engaging his zeal for horses, horse riding and everything it entails, Marco hopes to maintain the longevity of Setzi by being a brand that’s made by riders for riders.
Marco’s Quote
“Horses are my way of life. What I experience while riding is something that goes beyond words. As a family we grew up creating Setzi with a lot of passion and effort. In every new creation, we put all our knowledge in ensuring our designs optimize the training and competitive performance of all our riders” (Marco Sardo – CEO – Setzi SRL)